Vodafone launches ‘033’ a film’s content and music on a mobile platform

Vodafone Essar, one of India’s leading cellular services providers, has for the first time in the Bengali film industry launched a film’s content and music on a mobile platform.

Vodafone customers will be able to enjoy music and digital content of Birsa Dasgupta’s film ‘033’, even before it is available in retail stores.

Speaking on the association, Sridhar Rao, CEO, Vodafone Essar East Limited “Contemporary Bengali films have gained widespread popularity in recent times for its fresh music and novel approach to narrating a story. ‘033’ is one such film whose appeal is sure to extend to a wide range of audiences.”

The music and content will be available Jan 27-March 27.

Joy Ganguly, Director, Moxie Group said, “The music and mobile content for ‘033’ is launched on a mobile platform by Vodafone for the first time before the CDs hit the stands. This is a first of its type of launch in Bengal.”

The film, produced by NDTV Imagine Picture Company & Moxie Group, will hit the theatres on March 5.

‘033’ is the code for the city of Kolkata and the film is a tribute to music as a metaphor of changing times and emotions for young people in the city. The star cast includes well-known Tollywood faces Sabyasachi Chakraborty, Swastika Mukherjee, Parambrata Chatterjee, and Madhabi Mukherjee.